Alive On Purpose

by Justin Hoffman

Alive On Purpose is a message created by recording artist Young Hoff, meant to help people in phases of recovery, discovery and/or rebuilding identify meaning, momentum and connection in their lives. Through art, conversation, community and expression, the #AliveOnPurpose movement serves as a reminder that your story is still being written.

CONTINUATION MATTERS

Alive On Purpose is about presence. It honors the chapters that feel unfinished, the seasons that feel stalled and the people who are still trying despite their impurities. It is about choosing to stay, create, reflect and keep writing, even if the next page is unclear. Alive On Purpose creates a space for stories of rebuilding, restarting, pausing and persisting. Stories that don’t need to be inspirational to be meaningful. Stories that are still unfolding. Continuation matters. You matter. If your heart is still beating, you are here for a reason.

EXPRESS YOURSELF

PAINT A BLANK CANVAS

Painting is a direct reflection of what’s happening inside—every color, stroke, and imperfection tells a story. Alive On Purpose is about embracing that raw expression and choosing to create meaning instead of suppressing it.

BE ACTIVE / PLAY SPORTS

Sports demand presence, effort, and resilience—there’s no hiding from the moment. Alive On Purpose carries that same energy, pushing you to show up fully, push your limits, and stay engaged in the game of life.

LEARN AN INSTRUMENT

Learning an instrument is a commitment to growth, discipline, and emotional release through sound. Alive On Purpose lives in that same space—turning intention into action and transforming feeling into something real and lasting.

BUY A COOKBOOK

Cooking is creation with intention—taking raw ingredients and turning them into something meaningful and shared. Alive On Purpose reflects that same process: being mindful of what you put in, so what you give out has purpose and impact.

TAKE AN ACTING CLASS

Acting is the courage to be seen—stepping into emotion, truth, and vulnerability in front of others. Alive On Purpose thrives in the space where expression becomes fearless.

LEND A HELPING HAND

Helping others is a reminder that purpose isn’t just internal—it’s something you give. Alive On Purpose lives in those moments of connection, where showing up for someone else gives deeper meaning to your own life.

#ALIVEONPURPOSE SHOP

Alive On Purpose Basic Hoodie
  • Alive On Purpose Basic Hoodie
  • Alive On Purpose Basic Hoodie
  • Alive On Purpose Basic Hoodie
  • Alive On Purpose Basic Hoodie
This hoodie represents continuation and the understanding that your story is not done being written yet! Product Specifications:     •    8 oz./yd²     • Read more

This hoodie represents continuation and the understanding that your story is not done being written yet!

Product Specifications:     •    8 oz./yd²     •     50/50 Cotton/Polyester blend, 20 singles     •    Classic fit     •    Pouch pocket     •    Double-lined hood with color-matched drawcord     •    1 x 1 rib with spandex for enhanced stretch and recovery     •    Tear away label

Printing: Screen print

Size

In cart Not available Out of stock
$50.00
Black Heavyweight Hoodie
    This hoodie combines warmth, durability, and premium embroidery. Product Specifications:     •    10 oz./yd²     •    80/20 Cotton/Polyester Read more

    This hoodie combines warmth, durability, and premium embroidery.

    Product Specifications:     •    10 oz./yd²     •    80/20 Cotton/Polyester blend, 3-End fleece     •   Standard fit     •    Pouch pocket     •    1x1 ribbing at the neck, cuffs, and waistband for a snug feel     •    Double-needle, side-seamed construction for structure and flexibility     •    Pre-shrunk     •    Tear-away label

    Printing: Embroidery

    Size

    Style

    In cart Not available Out of stock
    $65.00
    Grey Heavyweight Hoodie
      This hoodie combines warmth, durability, and premium embroidery. Product Specifications:     •    10 oz./yd²     •    80/20 Cotton/Polyester Read more

      This hoodie combines warmth, durability, and premium embroidery.

      Product Specifications:     •    10 oz./yd²     •    80/20 Cotton/Polyester blend, 3-End fleece     •   Standard fit     •    Pouch pocket     •    1x1 ribbing at the neck, cuffs, and waistband for a snug feel     •    Double-needle, side-seamed construction for structure and flexibility     •    Pre-shrunk     •    Tear-away label

      Printing: Embroidery

      Size

      Style

      In cart Not available Out of stock
      $65.00
      Alive On Purpose Tee
      • Alive On Purpose Tee
      • Alive On Purpose Tee
      • Alive On Purpose Tee
      • Alive On Purpose Tee
      • Alive On Purpose Tee
      This tee represents continuation and the understanding that your story is not done being written yet! Product Specifications:     •    4.2 oz./yd²     • Read more

      This tee represents continuation and the understanding that your story is not done being written yet!

      Product Specifications:     •    4.2 oz./yd²     •    100% Airlume combed and ring-spun cotton, 32 singles     •    Retail fit     •    Unisex sizing     •    Cover-stitched collar and sleeves     •    Shoulder-to-shoulder taping     •    Side seams     •    Pre-shrunk     •    Tear away label

      Printing: Screen print

      Color

      Size

      In cart Not available Out of stock
      $30.00

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